EXCERPT FROM WALLPAPER*: Even though it’s over 40 years old, Danish design brand Menu’s vision feels fresh and future-forward with its latest HQ move. The revamp takes it to the Århusgade district of Nordhavn, but this time, the public was invited to join. Understanding our blending worlds of work and life, Menu’s new HQ is a hybrid concept titled The Audo, consisting of boutique hotel, café, co-working space and concept store.
Teaming up with Norm Architects, the 1918 building – a boathouse and Neo-Baroque residence - has been given a minimalistic makeover. Here, the Danish firm developed concrete flooring and walls and used warming brass accents to lift the industrial architecture. Meanwhile creative director Nathan Williams - from publication Kinfolk - was bought on board to ensure the design effectively delivered The Audo’s message. ‘This was once a trading post for fishing,’ he mused at the opening. ‘The modernised concept for this space hasn’t deviated from that. We are not pulling up in boats, not crating fish, but we are trading ideas, designs and sparking conversation in this space.’
The lobby at The Audo includes Nick Ross chairs upholstered in Dedar fabric
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